Jelly makeup continues to dominate and these products are our favourites

Makeup may not have the same kind of patent wars, but the cycle feels familiar. Something new gets invented, goes viral, gets duplicated, and becomes a category. Jelly textures—irresistible, playful, immediately Instagrammable—were inevitable.

In the end, everything is jelly. Our makeup, our brain after a long week. Might as well lean in. If you’re ready to dive face-first into the jelly multiverse, here’s where to start:

Milk Makeup Cooling Water Jelly Tint

An internet-breaking moment disguised as a blush stick. Milk’s Cooling Water Jelly Tints feel cool, wet and somehow alive against the skin, delivering sheer, juicy colour with a glide. The texture makes you want to keep swiping. Part sensory thrill, part nostalgia trip for anyone who ever loved a jelly sandal or a water balloon. In the world of textures that beg for a reapplication, this one fired the starting pistol.

M·A·C Glow Play Blush

Soft like memory foam, with just enough rebound to make you poke it again, even though you’re an adult with things to do. Glow Play bridges powder, cream and jelly without committing fully to any category; a true shapeshifter. Its hybrid texture delivers a diffused, second-skin flush that looks like your skin just got happier, not heavier.

Kay Beauty Jelly Lip & Cheek Wand

Fresh to the scene but already leaving fingerprints all over the trend. This one delivers a sheer, jelly-like tint to lips and cheeks with a popsicle-inspired applicator that feels playful but precise. Less a gloss, more a glaze and entirely engineered for the dewy skin agenda.

CHANEL LES BEIGES WATER-FRESH BLUSH

Tiny suspended pigment droplets swim in watery serum, bursting as you blend. Less traditional jelly, more liquid illusion, but it scratches the same itch for skin that looks moist, supple, almost breathing. Proof that in 2025, “good coverage” is less interesting than “good movement.”

Violette_FR Bisou Jelly

A French-girl favourite with a jelly balm formula that melts on contact. The tinted core adds just enough colour, while the clear jelly casing delivers hydration and gloss in equal measure. It’s a lip tint, but moodier.

ColourPop Cosmetics Jelly Much Shadow

Like dipping your finger into a pot of liquid stardust. This water-based, jelly-textured shadow delivers high-impact shimmer with a single swipe. No fallout, no flaking, just a smooth, cooling veil of colour that sets like a dream.

Sheglam Crystal Jelly Glaze Stick

A translucent glow stick that lends cheeks, eyes and lips the kind of wet-look sheen usually reserved for editorials. Balmy but breathable, it offers the high-gloss of a glass skin finish, minus the stickiness.

Huda Beauty Glowish Super Jelly Lip Balm

This one’s for the balm loyalists who secretly crave a little drama. Huda’s Glowish Super Jelly Lip Balm isn’t here to just sit pretty in your bag—it gives sheer colour, real hydration, and a mirror-gloss finish that leans more “glass skin” than “natural tint.” With a jelly-soft core and skin-loving ingredients, it straddles the line between skincare and statement. Think lip balm with a main character complex.