Blurred lips: the Korean technique that makes lips look fuller without fillers or filters

Few beauty industries have shaped the global imagination quite like Korea’s. From skincare steps that feel like self-care rituals to makeup techniques that blur the line between effort and effortlessness, K-beauty has reshaped routines across the globe. The latest obsession? Blurred lips. A makeup technique that fakes fullness without filler or filters, it’s diffused, soft-edged and subtly seductive—like your lipstick’s been kissed off just so.

The magic of the trend lies in its contradiction: it’s barely there, but makes a statement. It doesn’t rely on crisp lines or heavy pigment, and yet it delivers the illusion of volume and softness. Inspired by everything from popsicle-stained lips to early 2000s K-drama aesthetics, blurred lips are about looking effortlessly undone—more instinctive than Instagrammed. It’s the kind of lip that looks good even after a meal, and arguably, even better. Here’s how to try it in four easy steps, no Seoul residency required.

Step 1: Prep the lips

Dry lips will prevent the effect that blurred lips require, so gently massage your lips with a scrub and then apply a moisturising balm. If you have time, leave the balm on for a few minutes as a mask before removing it for the next step.

Exfoliating first creates a smooth base, allowing tint or balm to settle naturally. Think of this step as priming your canvas—it’s what keeps the pigment from clinging to dry patches and ensures that signature soft-focus finish.

Estee Lauder Pure Color Envy Smoothing Sugar Scrub, ₹3,000

Step 2: Blur the outline

We’re looking for the opposite of outlined lips, so use a little concealer on the outline of the lips to neutralise your natural colour. Don’t overdo it; a very small amount of concealer is more than enough. If you have previously applied makeup to your skin, you can also achieve the same effect by spreading foundation onto your lips with your brush or sponge. Then blend with your finger, and you’re done.

This trick lets the centre colour pop while softening the edges, the key to the blurred lips effect. Unlike lip liners, which sharpen and define, this technique erases the boundaries just enough to make everything look diffused and natural.

Too Faced Born This Way Super Coverage Multi-Use Concealer, ₹2,700

NARS Soft Matte Complete Concealer, ₹3,000

Step 3: Apply a drop of colour in the middle

Lip tints or moisturising lipsticks are the key to achieving this look as it relies on transparent, light layers. Look for shades that closely resemble your natural colour, but with a slightly more vivid touch. Cherry reds, raspberry, coral, guava; apply a drop of colour in the centre of the upper and lower lips, then blend outward with your finger.