PB: I think the entire store tells our story. It has so many craft elements from Punit Balana. Whether it’s the lights hanging with our stamped coin details or the mirrors that have thikri work inspired by chandi tille ka kaam. Even the gulabi-pink walls tell a story in colour. It was very important for me that the space I curated tell my story.
Vogue India: Which one craft, if you had to pick, feels closest to your heart tonight?
PB: I would say chandi tille ka kaam, because that is the craft that is unique to the brand. When I first started working on Gulaabi Chowk, we created a sari that had this craft. It felt light, but had its own grandeur. From there, this craft became a part of each and every collection that we have showcased.
Vogue India: What makes someone a Punit Balana woman?
PB: Someone who is understated but stands out in a crowd.
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Gulshan Sachdeva-(Vidhi Images)
Vogue India: Younger audiences want festive wear that feels lighter and freer. How do you see your work speaking to that shift?
PB: I think then they should all wear Punit Balana because my entire clothing line is fuss-free. All my lehengas, maxis, ghagras—everything is voluminous. They are made to dance. They’re playful. That’s what I think everyone wants to wear nowadays because when they’re getting dressed for an occasion, the thing they don’t want to get weighed down by are these heavyweight lehengas and that’s what our brand stands for.
Vogue India: After this milestone, what comes next? What are you imagining for the next decade of Punit Balana?
PB: I don’t think that I have even imagined coming this far but I do believe in one philosophy: be true to your art, be true to your craft and keep trying new things. This keeps me going when it comes to my work or my personal life.
Also read:
Diana Penty and Ananya Panday opted for sequins and chanderi silks in the best looks of the week
Zambian emeralds and hand-painted pendants: Inside the heirlooms worn by Jaipur’s best-dressed crowd
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