If Wednesday is your fashion moodboard, these are the homegrown brands to shop from

Wednesday Addams is fashion’s longest-running goth muse. From 60s TV screens to Netflix streams, she has been redrawn in every era. Each version of the iconic character carries her own spin on collars, tights and braids. The uniform never shifts, but the mood always has. Innocent. Menacing. Rebellious. Viral.

And with the show’s return, she is once again the style fixation of the moment. There has never been a better time to channel your inner Wednesday. Take cues from Wednesdays past and present and build your own uniform of doom.

The Original Gothlette

Lisa Loring’s Wednesday was neatly pressed. A pinafore. A Peter Pan collar. Opaque tights. She was the childlike Wednesday, the very first draft of a cult fashion iconography.

UNITED STATES – NOVEMBER 18: The Addams Family “Fester Goes on a Diet” Season One, Uncle Fester ( Jackie Coogan) shakes Wednesday”s (Lisa Loring) hand., (Photo by ABC Photo Archives/Disney General Entertainment Content via Getty Images)

ABC Photo Archives/Getty Images

Cropped shirt with ruffled collar, Chola, ₹10,500

Bow Lace Mesh Thin Breathable Lace Crew Socks Girls Cotton Crew Socks, Craze, ₹1,299

The Cult Cinema Darling

Christina Ricci made her sinister. Sharp collars and a clinical centre part. A poker face that became a style weapon.

Christina Ricci dangling meat in a scene from the film ‘Addams Family Values’, 1993. (Photo by Paramount/Getty Images)

Paramount Pictures/Getty Images

Piano Key Dress, Abraham & Thakore, ₹32,900

The Traveller – Stardawg Green, Gully Labs, ₹18,750

Prima Donna jacket dress, Rajesh Pratap Singh, ₹1,50,000

The Animated Emo

The animated Wednesday was drawn like a stretched shadow. A long black dress to the ankles and a pair of witchy black shoes. She was the digital Wednesday, her look exaggerated into iconography for a generation fluent in memes and emoji.

The Netflix Renaissance

Jenna Ortega’s Wednesday became a viral silhouette. A black Alaïa tulle dress spun across social media. Oversized blazers with Doc Martens. She was the hybrid Wednesday, stitching Victorian gloom to Gen Z internet culture. A style written for both runway and scroll.