Pathak’s brand of Hindi pop music comprises upbeat ballads with gorgeous people and sweet storylines. ‘Maine Payal Hai Chhankai’ captures love blooming during preparations for a college fest; ‘Sawan Mein’ is set against the backdrop of a group of girls and boys going head to head at various sports (and the lead couple eventually falling in love); in ‘Chudi’, a torn baby blue dupatta becomes the vehicle for love. Watching these videos in 2025 gives whiplash: everybody has their own sense of style: tube tops, varsity jackets, gelled hair, neat spikes, tiger-print bandannas, bubblegum pink and grasshopper green hair beads. But also: clean-shaven men with dripping-wet hair and doe eyes. Indraneil Sengupta, a baby-faced Shahid Kapoor, Vivan Bhathena, Iqbal Khan, Santino Morea. In the video for ‘Ye Kisne Jadu Kiya’, a bulky, Superman-like dude playing a college professor wears a shirt and a solemn tie. And is still clean-shaven.
Compare this to the spate of beards we see in popular media now: Virat Kohli and half the men’s Indian cricket team, Animal (2023), Kabir Singh (2019) and Pushpa: The Rise (2021). Through these depictions, facial hair becomes more than just a grooming choice; it becomes shorthand for hyper-masculinity—a way for men to project dominance, authority and control. In a culture still tethered to patriarchal ideals, facial hair is marketed as proof of real manhood. And for women to be fascinated with men who assert superiority.
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