Brown bags are replacing black as the season’s go-to

No longer just a supporting neutral, brown bags have solidified their status as a wardrobe staple in recent seasons, and in some cases, surpassed black bags as the accessory of choice. No doubt “mocha mousse”, Pantone’s colour of the year, had some sway in brown becoming the new black; likewise, the heightened interest in earthy-toned, boho-leaning looks, following Chemena Kamali’s triumphant takeover at Chloé.

On the runways, bags rendered in chocolate and hazelnut shades emerged at Acne Studios – the Swedish fashion house’s creative director, Jonny Johansson, created a textured leather version of the brand’s iconic Multipoches bag, alongside a large folded leather tote and top-handle briefcase. Prada, meanwhile, opted for structured silhouettes in walnut brown, and Isabel Marant showed bags in soft, caramel suede and a warm, walnut-toned leather, among others.

Isabel Marant autumn/winter 2025.

Chloé autumn/winter 2025.

There are a wealth of brown bags available right now made from suede, supple leather and even nylon. Whether slouchy or structured, small or sizeable, there’s a brown bag for every style or occasion. Here, Vogue edits some of the best.

Which brown bags to invest in in 2025?

Acne Studios- Brown Multipocket Bag

Chloé- Medium Leather Camera Shoulder Bag

Isabel Marant- Suede Shoulder Bag

Marks & Spencer- Suede Studded Shoulder Bag

Prada- Prada Suede Arque Shoulder Bag

DeMellier- New York Leather Tote

Zara- Canvas Weekender Bag

Kurt Geiger London- Large Chelsea Slouch Hobo Bag

Liffner- Mega Sprout Suede Bag

Anthropologie- Woven Faux-Leather Tote Bag

Prada- Prada Buckle Belted Suede Bucket Bag

Reiss- Chocolate Suede Shoulder Bag

Miu Miu- Beau Patent Leather Shoulder Bag

WANDLER- Hortensia Mini Suede Top-Handle Bag

H&M- Large Leather Tote Bag

COS- Folio Hand-Woven Bag

Bottega Veneta- Knot Lock Leather Shoulder Bag

& Other Stories- Leather Bowling Bag

Valentino Garavani- Nellcote Embellished Suede Tote

Coach- Empire Carryall Bag 34

JW Anderson- Suede Loafer Bag

ME+EM- Oversized Circular Bag

Gucci- Gucci Giglio Small Tote Bag

WANDLER- Suede-Leather Tote Bag

Gucci- Gucci Jackie 1961 Medium Bag

Chloé- Paddington Textured-Leather Shoulder Bag

This story first appeared on Vogue.fr.

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