Exclusive: Anamika Khanna creates a milestone collection of denim totes with Starbucks

For Khanna, this collaboration was at once about the spirit of Mumbai and Starbucks’ growing omnipresence as it was about a creative process that resonated with her emotionally.

“The most interesting thing about working on a collaboration like this is that it challenges you to the core. I get to step out of my comfort zone—beyond the conventional fashion space, venturing into something completely different. For me, everything is an emotional journey and if I can’t resonate with something, whatever the rewards might be, I just won’t do it.” Rightly so, Khanna’s far-from-minimal flair perfectly channels an infectious energy, a sliver of impeccable design transformed into slice-of-life collectables, meant to be worn, withered and generously valued. Owe it to Khanna’s preferred almond milk cappuccino or Starbucks’ mercurial local presence, this association of seemingly far-off worlds only feels natural.

Ahead of the launch of Anamika Khanna + Starbucks, Vogue India speaks to the designer about the joyous process behind capturing Mumbai’s spirit.

Vogue India: What were some of the initial ideas that birthed life into this collaboration?

Anamika Khanna: The whole idea was based around Starbucks’ 100th store milestone in Mumbai. It is a connection over shared belief to tell stories, create memories and connect in ways that eventually reach the heart. It was not just about collaboration or creating a product. It was more of a conversation that deeply delved into our strengths and what we stand for to arrive at an idea that aptly celebrated Bombay, its hyperlocal energy, and its layered localities to provide everyone with a piece of the city.

Ritik Mehta