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From bridal couture to prêt, the luxury flagships to visit this festive season

Step into Swadesh’s flagship in Churchgate brings together more than 500 Indain crafts under one roof. From Lucknow’s chikankari and Gujarat’s beaded potlis to Kashmir’s papier-mâché and Mughal-era pacchikari, each handcrafted piece stands as a living tribute to the country’s rich cultural legacy and the artisans who keep it alive.

Where: Eros building, Churchgate, Mumbai.

Pernia’s Pop-Up Studio

From bridal couture to prêt the luxury flagships to visit this festive season

Spread across 50,000 square feet, Pernia’s Pop-Up Studio in the 119-year-old Ismail Building moves from a jewel-toned arched foyer to sequin-lined displays. Inside is a curated selection of India’s leading couturiers, bespoke bridal services and fine jewellery labels, making the space a key address for luxury fashion in the city.

Where: Flora Fountain, Ismail Building, Fort, Mumbai.

Papa Don’t Preach

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Papa Don’t Preach’s New Delhi boutiwue carries the brand’s trademark kaleidoscopic energy. Towering wood-clad panels carved with mythical sea creatures frame the façade, while within, pastel-hued marble floors and blush-toned sculptural columns create a dreamlike setting that mirrors the brand’s bold, experimental spirit.

Where: The Dhan Mill, Chhatarpur, New Delhi.

JJ Valaya Couture and JJV Kapurthala

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After a 24-year hiatus from Mumbai, JJ Valaya is set to return with two new stores at Jio World Plaza in BKC on September 24. Both extend his regal design language and storytelling into new formats.

The flagship, JJ Valaya Couture, will launch with East, a collection first shown at the Grand Finale of India Couture Week 2025, which reimagines how the 18th-century West viewed the Orient. Expect handworked silks, velvets, brocades and tulle in antique neutrals and ceremonial reds, alongside bridal ensembles, Alika jackets and the House’s signature chevron motif.

Alongside it, JJV Kapurthala will offer lighter, travel-ready silhouettes–silks and jacquards scattered with fauna prints and metallic detailing–as well as scarves, belts and fragrances. Together, the twin spaces present different facets of Valaya’s world.

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