Gul Sohrab founders Amit Malhotra and Saurabh Kumar work hard but their ’fits work harder

Sohrab and Jigar in matching Gul Sohrab outfits adding finishing touches to the jacket Amit wears above

“But communication has also increased,” Sohrab reminds him. “It’s good to have those debates to come up with solutions.” Amit concedes. While he tends to err on the side of perfection and is hard on himself when he makes a mistake, Sohrab sees it as a creative opportunity. For example, a fabric panel that was stitched onto a bias-cut shirt-style kurta (or ‘shurta’) to fix a problem with the fall ultimately ended up becoming a part of the brand’s design language.

The demarcation between weekdays and weekends may be a thing of the past for this couple, but even with all the uncertainty, chaos and conflict that comes with co-running a fledgling fashion brand, Amit has managed to carve out his slow-life fantasy after all. He spends a significant portion of his day cooking, tending to his plants and playing with his two dogs, Jugnu and Jigar. Once a week, he and Sohrab make it a point to leave the house—and they’ve accepted that Gul Sohrab will follow them out the door. “It’s been a while since we’ve gone out and not done anything work-related. We’re always collecting things and thinking about work,” admits Sohrab. Clearly, the brand is all the better for it.

This story appears in Vogue India’s March-April 2025 issue, now on stands. Subscribe here