Matthew McConaughey wore a black sarong with a black T-shirt in 2010 to an event. It stood out. It started conversations. Beckham did it in 1998. He was mocked, then copied. Dries Van Noten’s spring 2026 menswear show featured sarongs over trousers, not unlike Beckham’s. Fashion moves in cycles. Men are finally breaking out of the mould, leaning into looser shapes, more drape and more play.
Functional in heat. Unisex in intent. Sometimes a stylish extra layer. Sometimes, a nod to cultural and traditional fabrics like gamcha and madras checks. The shift from tradition to runway has been effortless.
Instagram.com/padaniiii
Instagram.com/padaniiii
Padani, a Sri Lankan model and stylist in Paris, became a constant on my Instagram feed because of how she wears sarongs almost exclusively. Originally from Jaffna, she moved to France in her 20s and started draping lungis and sarongs, twisted high or folded low, depending on the weather. Often paired with deadstock tailoring or vintage Comme des Garçons. This was her way of incorporating her culture and making me visually challenge mine.
At home, for a while, it was still seen as traditional, which often just means overlooked. But newer brands have surely been challenging that. Anamika Khanna brought the dhoti to couture. Antar-Agni expanded the draped options for men. Imli Dana began with wrap skirts made from patches of checked fabrics, a lungi collage. What started as unisex basics became part of a wider movement to rework South Asian silhouettes without flattening them. Mayaraj, a label based in New York, now makes modular mundus. Shot by Rema Chaudhary, their latest drop lands somewhere between streetwear and ceremony.
The current resurgence is a reminder to take another look at this basic piece of cloth. Its strength is in the styling. The merit in having one in your wardrobe has now been established. Buying one is easy. You can order a veshti online faster than deciding on your takeout. Or take the older route, raid your grandfather’s wardrobe. Even a threadbare one will do. From the runway to Ramraj, it still works. That’s the point.
Also read:
A heartfelt ode to the classical dhoti and its impact on the politics of dress in India
This summer embrace Madras checks in clothing from your neighbourhood darzi
Tara Sutaria’s ivory jacket and dhoti pant set by Ritika Mirchandani took 280 hours of embroidery
Nokia 105 Classic | Single SIM Keypad Phone with Built-in UPI Payments, Long-Lasting Battery, Wireless FM Radio, Without Charger | Charcoal
₹974.00 (as of July 6, 2025 22:35 GMT +05:30 - More infoProduct prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on [relevant Amazon Site(s), as applicable] at the time of purchase will apply to the purchase of this product.)Ambrane USB to Lightning 3A Fast Charging Braided Cable Compatible for iPhone 14,13, 12,11, X, 8, 7, 6, 5, iPad, Macbook, iMac, AirPods, 480Mbps Data Sync, 1.5Meter Long (RCL -15, Black)
₹179.00 (as of July 6, 2025 22:35 GMT +05:30 - More infoProduct prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on [relevant Amazon Site(s), as applicable] at the time of purchase will apply to the purchase of this product.)iQOO Z10 Lite 5G (Cyber Green, 6GB RAM, 128GB Storage) | 6000 mAh Battery | Dimensity 6300 5G Processor with 433K+* AnTuTu Score | IP64 Rated & Military Grade Shock-Resistance*
₹10,999.00 (as of July 6, 2025 22:35 GMT +05:30 - More infoProduct prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on [relevant Amazon Site(s), as applicable] at the time of purchase will apply to the purchase of this product.)boAt New Launch EnergyShroom PB331 (Magsafe) 10000mAh Magnetic Wireless Powerbank, 15W Wireless & 22.5W Wired Charging for (iPhone 16,15,14,13 & 12, Android & Other Qi Enabled Devices) (Ash Grey)
₹1,599.00 (as of July 6, 2025 22:36 GMT +05:30 - More infoProduct prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on [relevant Amazon Site(s), as applicable] at the time of purchase will apply to the purchase of this product.)Apple iPad 11″: A16 chip, 27.69 cm (11″) Model, Liquid Retina Display, 128GB, Wi-Fi 6, 12MP Front/12MP Back Camera, Touch ID, All-Day Battery Life — Blue
Now retrieving the price.
(as of July 6, 2025 22:36 GMT +05:30 - More infoProduct prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on [relevant Amazon Site(s), as applicable] at the time of purchase will apply to the purchase of this product.)