Vogue’s guide to the 43 best beauty products of 2025

Between skin tints that behave like skincare, lip colours you can apply in the back of an Uber and haircare that fixes the damage for you, our real beauty heroes this year were the ones that did the most with the least fuss. These are the best beauty products of 2025 that survived editors’ desks, long days, late nights, multiple climates and ruthless declutters and still stayed within arm’s reach. We reached for both reliable, use-it-every-day staples and unapologetically luxe formulas reserved for big nights and bigger mirrors.

Ahead, the best beauty products of 2025 that earned their place in our routines:

Mary&May Vitamin B.C.E Cleansing Balm

This sherbet-textured balm melts away makeup, SPF and sebum without stripping the skin, while antioxidant-rich fruit extracts help brighten over time. Use on dry skin, massage till it liquefies, then emulsify with water for a clean-but-cushioned finish.

Dyson Supersonic Nural™ Hair Dryer

A smart dryer that uses Nural™ sensors and Scalp Protect mode to hold the temperature around 55°C at the scalp, helping reduce heat damage while still drying hair fast. Attachments “remember” your settings, so you get consistent blow-dries and shinier, smoother lengths with less effort.

NEXXUS Promend Repair Keratinizing Mask

Designed to target damaged lengths and split ends, this keratin-rich treatment coats the hair fibre so it feels smoother and more resilient. Work through mid-lengths to ends once or twice a week for that “fresh trim” look between salon visits.

Dermalogica Powerbright Dark Spot Peel

An overnight AHA + PHA peel with mandelic acid, tranexamic acid and niacinamide to exfoliate, fade dark spots and help even tone, cushioned with omega-3s and turmeric butter to keep the barrier calm. Use a few nights a week on dry skin, followed by moisturiser and always pair with high SPF in the day.

Paula’s Choice C15 Super Booster

15% pure vitamin C bolstered with vitamin E and ferulic acid to tackle dullness, fine lines and uneven tone while boosting antioxidant protection. Mix a few drops into your morning moisturiser or use neat under sunscreen for a brighter, more even complexion.

Elizabeth Arden Eight Hour Cream Intensive Moisturizing Hand Treatment

A richer, fast-absorbing hand cream spiked with the classic Eight Hour moisturising complex to soften roughness and shield against dryness. Keep it in your bag or on your bedside and reapply after washing hands or before bed for smoother cuticles and winter-proof hands.

Dior Rouge On Stage Lipstick

High-impact shades with a backstage-inspired formula that marries saturated colour with long wear and a comfortable, non-chalky finish. Swipe on straight from the bullet for a statement lip that lasts through dinners, events and flash photos.

Augustinus Bader The Elixir With Advanced TFC8

Powered by TFC8 (the brand’s amino acid, vitamin and peptide complex), this serum is designed to support cell renewal while hydrating and firming. Layer under your cream morning and night if you’re investing in a long-game routine for texture, elasticity and glow.

indē wild Champi Slick Stick

A clean, non-crunchy slick stick infused with nourishing oils to tame flyaways and smooth baby hairs without the helmet effect. Brush it over your hairline or parting to fake a polished blowout on ponytail, bun or braid days.

M.A.C Skinfinish Lightstruck Liquid Highlighter

Sheer, light-catching liquid highlighters that gives skin a glazed, wet-look sheen rather than chunky shimmer. Tap it over cheekbones, brow bones and the bridge of the nose as the last step of base to bring dimension back to matte foundations.

ETUDE Fixing Tints India Edition

Lightweight, budge-proof lip tints in India-inspired shades that sets down to a soft matte stain while still feeling cushiony and non-drying. Apply a full coat for impact or blur from the centre outwards for that K-beauty diffused lip that survives coffee and dessert.

Giorgio Armani Power Fabric Pro Foundation

A long-wear, medium-to-full coverage foundation that promises a thin, flexible film on the skin with a soft-matte, camera-friendly finish. Best applied with a brush or damp sponge, it’s ideal for long days, events and humid evenings when you need your base to stay put without looking heavy.

FENTY BEAUTY Gloss Bomb Stackz Layered Lip Luminizer

This triple-layer gloss stacks complementary shades for customisable shine and is loaded with conditioning ingredients so lips look juicy, not sticky. Wear shades solo or swirl them together for a vinyl finish.

LANEIGE Strawberry Shortcake Lip Sleeping Mask

The cult overnight lip mask in a limited strawberry-dessert flavour, with shea butter, murumuru butter and vitamin C–rich berry complex to soften flakes while you sleep. Slather on at night or tap a thin layer through the day as a glossy, treatment-level balm.

Too Faced Cloud Crushed Whipped Lip & Cheek Color

A whipped, mousse-like tint for lips and cheeks that blends into a soft-focus, cloud finish with buildable pigment. Dab onto the apples of the cheeks and press onto lips with fingers for a blurred, monochrome flush.

Yves Saint Laurent Couture Mini Clutch Palette

A palm-sized eyeshadow “clutch” packed with coordinated mattes, satins and metallics in chic colour stories. Use the softer shades for an everyday wash and the metallics pressed over the lid with your finger for instant night-mode.

MORPHE Best Of Blends 8 Piece Face & Eye Brush Set

A solid starter kit if you want smoother blending and fewer streaks without building a huge brush wardrobe. This set of eight synthetic brushes covers base, blush, highlighter and eye blending, designed to work with creams and powders alike.

Estēe Lauder Advanced Night Repair Eye Lift+Sculpt Eye Cream

A gel-cream eye treatment powered by the ANR technology plus firming peptides and hyaluronic acid to target puffiness, fine lines and loss of firmness. Use AM and PM around the orbital bone, and take the residue over the lids for that lifted, smoother look over time.

Bobbi Brown Luxe Cashmere Matte Lipstick

Ultra-fine matte lipsticks with a cashmere-soft feel, high pigment and a blurred, plush finish rather than flat dryness. Apply straight from the bullet or tap on with fingers for that lived-in, expensive lip.

La Mer The New Rejuvenating Night Cream

La Mer’s next-gen night cream blends its Miracle Broth with barrier-supporting lipids and peptides to firm, nourish and cushion skin overnight. Warm a small amount between fingers and press into face, neck and décolleté as the last step after serums.

Sol De Janeiro Body Badalada Vitamin-Infused Lotion

The brand’s Brazilian-inspired body lotion is infused with a vitamin blend and hydrating butters and wrapped in a solar, beachy scent. Smooth over damp skin post-shower to lock in moisture and leave limbs glowy and scented.

Smashbox Metal FX Metallic Eyeliner

A high-impact pencil metallic liner that lays down opaque, foil-like colour in one swipe and comes in gorgeous jewel tones. Trace along the upper lash line or use it as an accent in the inner corner to switch up a neutral eye.

MAKE UP FOR EVER HD Skin Blush & Glow Palette