6 food trends fashion needs to know about in 2025

“The ingredient of the year appears to be pickles, inspiring everything from pickle de gallo to pickle margaritas,” says Pinterest’s Stanback. She references Good Girl Snacks, which has jumped onto the internet’s pickle obsession with its Hot Girl Pickles (a riff on the internet’s ‘hot girl walk’) to viral success.

“What’s fascinating is how this trend goes beyond the flavour itself. Consumers are embracing the green hue associated with pickles as part of their aesthetic, blending bold, adventurous flavours with visual identity,” continues Stanback. The trend has celebrity backing: Bella Hadid’s pickle-infused cocktail aligns perfectly with the emerging pickle-fix craze, while Dua Lipa’s viral concoction of Diet Coke, jalapeños and pickles underscores this appetite for culinary experimentation.

Cherry-coded aesthetics are also on the rise, with searches up for “cherry vibe” (+325 per cent), “cherry bedroom” (+100 per cent), “cherry car” (+270 per cent), “cherry martini” (+80 per cent) and “dark cherry red” (+235 per cent) on Pinterest since this time last year. “Across categories, we’ve identified about 100 search terms that qualify for this trend,” says Stanback.

With these food trends ruling fashion, there are multiple ways for brands to tap in, from events to campaigns to product design. “Food and fashion collaborations thrive on multisensory storytelling that merges taste, touch and visual appeal,” says Riani Kenyon, anthropologist and behavioural analyst at consumer insights agency Canvas8. “This convergence allows brands to deepen emotional engagement by creating memorable and novel experiences.”

Dunkin’ Donuts-themed makeup by Elf, which sold out swiftly, showcases how humour and cultural aesthetics resonate deeply with younger audiences. “Beyond aesthetic synergy, food-inspired fashion appeals to a sense of nostalgia, humour and whimsy that Gen Z finds particularly engaging,” Kenyon adds, highlighting accessories like Oscar Mayer’s bacon-scented shoelaces or Mociun’s radish-inspired jewellery, which were particularly popular last year.

So whether it’s cherry-themed apparel, pickle-green beauty collections, introducing a health-focused supplement line, or even immersive experiential events with surreal, outlandish tablescaping, food trends offer endless potential for brands from all categories to engage consumers in new, imaginative ways.