Vogue’s guide to the 17 best wellness products of 2025

We’re not viewing wellness through the lens of extreme routines anymore. This year, it looked like small habits that make our day feel more supported and fit naturally into our lives: a journal that keeps your mind clear, a gut blend that boosts you from the inside out, an electrolyte mix that makes hydration fun.

After a full year of trying, testing, mixing and making these wellness products part of our actual lives, these are the ones that stayed. The products that earned their spot for all the right reasons.

Odd Giraffe Wellness Journal

192 guided prompts, weekly check-ins and inspiring quotes that nudge you into actual, consistent reflection instead of chaotic brain-dumping. Built to be tossed into a tote and pulled out whenever you need to course-correct your day.

Cosmix Healthy Hair

This mix leans on strawberry, pink pitaya, bamboo shoot, nettle, horsetail, amla and goji to feed hair follicles from the inside out. Biotin and silica-rich, with no added sugar and easy-to-mix into your favourite smoothie or simply water, it’s designed to support stronger strands and a calmer, less temperamental scalp over time.

Nutrova Collagen + Antioxidants

Marine collagen peptides teamed with tomato lycopene, grape seed extract, vitamins C and E and taurine to renew collagen and buffer daily skin damage, it can improve hydration, firmness and texture while softening the look of pigmentation and fine lines with regular use.

Power Gummies Jaw Dropping Skin

The idea is simple and delicious: support collagen building, hydration and brightness from the inside, in a format you’re far more likely to stick with than another chalky drink mix.

Gunam Functional Plant-Based Creamer + MCT

For people who treat their morning coffee like a sacred ritual, this creamer blends coconut milk powder, coconut-derived MCT oil and prebiotic fibre into a dairy-free, unsweetened swirl. Fortified with vitamins B12 and D2, it turns regular chai or coffee into a creamier, more substantial cup without the bloat of conventional whiteners.

Wellbeing Nutrition Matcha Collagen

This powder pairs hydrolysed marine collagen peptides with ceremonial-grade Japanese matcha plus Acerola cherry, vitamin C and L-theanine. Make it your daily ritual for radiance, with the added boost of calm, sustained energy instead of a jittery caffeine spike.

The Func. Lab Electrolytes

A balanced electrolyte blend with coconut water powder and magnesium glycinate, created for people who sweat through intense workouts (or live in seriously humid cities.) Low on unnecessary additives, they’re meant to slot into a gym bag and keep hydration functional rather than sugary/syrupy.

The Good Bug Good Down There

This blend combines cranberry extract, D-mannose, probiotics and prebiotics to support intimate flora, discharge balance and comfort. It’s a good addition to prescribed treatment for anyone dealing with recurrent infections or irritation and adopting a more microbiome-minded approach alongside their usual care.

hoop Magnesium Oil Spray

Made from magnesium chloride and purified water, this spray is designed to be massaged into calves, shoulders or backs when muscles feel tight or overworked. It skips synthetic fragrance and heavy textures and can aid better sleep.

The Whole Truth Plant Protein

A rich, plant-based protein that actually tastes like dessert. It’s clean, simple and easy to digest, making it a solid pick for anyone who prefers effective Vegan options. It’s 25 grams of protein added to your day with close to zero effort.

Nushu Period Underwear

A comfortable, rash-free and sustainable alternative to sanitary napkins, tampons and cups. These panties are cloudy-soft, made of seven layers for maximum absorption and come in different levels according to your flow.

MyMuse Ultimate Tool Kit For Him

A smartly curated set that feels super realistic to use and comes in compact sizes. Use it without vibration or with the different modes, depending on your mood. And don’t forget generous amounts of lube for maximum pleasure.

Leezu’s Lovebug

A super innovative, compact device that keeps things exciting. It slips easily into any corner of your bag, home or storage and comes with five suction modes and lots of discreet pleasure.

That Sassy Thing Tickle Tongue Massager

A playful little tool that’s soft, teasing and easy to experiment with. It keeps intimacy fun and is perfect for singles or couples who enjoy a bit of mischief.

Wellbeing Nutrition Melts Into Testo Power

Ultra-thin strips that dissolve quickly and don’t feel like as much of a chore as tablets. Designed to support energy, performance and vitality using natural extracts. A clean, contemporary alternative to traditional supplements.

MyMuse Glow Relaxing Aromatherapy Massage Oil